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SEO
Search Engine Optimization

SEO, or search engine optimization, is a set of activities and strategies used to make your website more visible on search engines like Google. When people search for information or products online, SEO helps to make your website one of the first search results, thereby attracting more visitors and customers. All of this makes your business more successful in the online world.

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Why does business need SEO?

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High
competitiveness

Sustainable results

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Good return on investment

Increase the reach of potential users

Increase brand loyalty

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Leave a request and we will audit your website within 48 hours!

Stages of work

Preparatory Stage of Project Work

Objectives:

  1. Conduct a briefing to gain access to the resource and understand the project's progress history.

  2. Formulate an initial understanding of the project's current status.

  3. Verify access and integration of necessary analytical tools for the project.

  4. Identify and address any significant errors that may hinder promotion and require immediate attention.

  5. Develop an objective assessment of the site's potential traffic, including identifying search needs met by the site and selecting relevant keywords based on the project's subject, geographic targeting, and language requirements.

Technical audit of the site

These are some key points we consider during a technical website audit. Depending on your website's specific needs and characteristics, this list may be expanded or adjusted:

  1. Assessing loading speed.

  2. Analyzing URL structure.

  3. Verifying meta tags.

  4. Examining the hierarchy of headers.

  5. Ensuring the presence and accuracy of the robots.txt file.

  6. Reviewing the sitemap.xml file.

  7. Validating the presence and proper use of canonical tags.

  8. Evaluating the mobile version.

  9. Security check (SSL).

  10. Assessing page accessibility and indexability.

  11. Verifying compliance with W3C standards.

  12. Analyzing caching usage.

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Off-page optimization

Off-page SEO refers to actions taken outside of your website to enhance its authority, reputation, and visibility on external platforms, primarily through acquiring high-quality backlinks. Here are key aspects of off-page optimization:

  1. Accelerating website indexing by building a robust link profile.

  2. Enhancing the relevance of anchor text used for links to promoted pages.

  3. Elevating the reputation metrics of the website through various means.

On-page optimization

On-page optimization (on-page SEO) involves optimizing the website itself to enhance its visibility to search engines and improve the ranking of its pages in search results. Here are key aspects of on-page optimization:

  1. Enhancing page relevance by aligning with a comprehensive semantic core.

  2. Crafting titles that comply with search engine guidelines and creating informative meta descriptions using synonyms and diverse word forms.

  3. Boosting the site's ability to attract traffic from long-tail, low-frequency, and micro low-frequency queries.

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Project work

The stage can be segmented into two key points:

  1. Analysis of Results and Implementations:

    • Examination of Google Search Console data

    • Utilization of internal and external analytical tools for in-depth analysis

    • Evaluation of results based on search engine ranking positions

  2. Analysis of Search Engine Interactions:

    • Assessment of website's potential for increased traffic

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Creating a content marketing strategy

  1. Goal: To broaden the project's audience, enhance current customer loyalty, and target mixed information needs queries lacking clear user intent.

  2. Analysis of information search needs to curate a semantic core accordingly.

  3. Designing information sections of the site for subsequent content population.

  4. Formation of the technical task to interlink the information sections of the resource.

Price plans

Econom
$500

​For websites in their early stages, we offer an economical package that focuses on optimizing the existing structure:

  • ​Identifying relevant key queries based on topic, GEO, and language targeting (up to 10 pages per month).

  • Creating an SEO Technical Task (TK) for a copywriter and generating texts (up to 10 pages).

  • Manual optimization of meta tags (title, description, h1) (up to 10 pages per month).

  • Configuration of technical files on the site (robots.txt, sitemap.xml, sitemap.html).

  • Developing technical tasks for programmers to address website errors, overseeing their implementation.

  • Auditing the link mass, removing negative links, and acquiring new links through Ukrainian exchanges.

  • Providing a monthly report on the work done, including metrics from Google Analytics and Google Search Console. Management of content and project.

Business
$650

​For businesses operating in competitive environments, we offer a comprehensive package tailored to your needs:

  • Development and implementation of a new website structure.

  • Identifying relevant key queries based on topic, GEO, and language targeting (10-20 pages per month).

  • Creating new pages to address key user queries and working with filters to optimize user experience.

  • Creating SEO Technical Tasks (ToR) for copywriters and generating optimized texts (10-20 pages per month).

  • Manual optimization of meta tags (title, description, h1) (10-20 pages per month).

  • Enhancing product presentation on the site, including characteristics, descriptions, and images.

  • Developing page linking schemes to improve site structure and navigation.

  • Configuring technical files on the site (robots.txt, sitemap.xml, sitemap.html).

  • Developing technical tasks for programmers to address website errors, with oversight of implementation.

  • Auditing the link mass, removing negative links, and acquiring new links through Ukrainian exchanges.

  • Crowd marketing strategies to boost brand visibility and engagement.

  • Creating and curating FAQ sections on category pages to address user queries.

  • Providing a monthly report on work done, including metrics from Google Analytics and Google Search Console. Management of content and project.

All inclusive
$600

​For projects seeking rapid scalability, we offer our comprehensive "All-Inclusive" package, designed to propel your growth:

  • Development and implementation of a new website structure.

  • Identification of relevant key queries tailored to your topic, GEO, and language targeting (up to 40 pages per month).

  • Creation of new pages to address key user queries and optimization of filter pages.

  • Development of SEO Technical Tasks (ToR) for copywriters and creation of optimized texts (up to 40 pages per month).

  • Manual optimization of meta tags (title, description, h1) (up to 40 pages per month).

  • Product optimization, including characteristics, descriptions, and images.

  • Development of page linking schemes to enhance site structure and navigation.

  • Configuration of technical files on the site (robots.txt, sitemap.xml, sitemap.html).

  • Development of technical tasks for programmers to address website errors, with oversight of implementation.

  • Auditing the link mass, removal of negative links, and acquisition of new links through Ukrainian exchanges.

  • Crowd marketing strategies to boost brand visibility and engagement.

  • Development and curation of FAQ sections on category pages to address user queries.

  • Blogging initiatives, including article writing and development of linking schemes.

  • Monthly reporting on work completed, including metrics from Google Analytics and Google Search Console. Management of content and project.

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